Sopexa unveils the results of its wine trade monitor
Sopexa launched its exclusive international barometer, The Wine Trade monitor in June, which is an Internet survey on still wines conducted on wine professionals from 16 countries. The initial results, unveiled at Vinexpo, show that despite the crisis, nearly 50% of the operators questioned remain optimistic about their market for 2009. French wines, a mainstay of their offer for 80% of them, are judged superior for special occasions (81%), for the positive image they convey (72%), for the extensive product range (59%) and for the consistently high taste quality (52%), The grape wine categories and AOP/IGP coexist equally and there is a steady demand for the rosé and organic wines. Finally, in term of price, it is observed that there is a sustained demand for the basic and middle range wines. More than 1358 professionals took this survey, faithfully reflecting the reality of each market in structure and volume of sales. This survey will be conducted regularly to follow the evolution of the markets.